Plastic-Free Beauty Is About To Do a Solid for the Environment
Learn what to expect here. To solve this plastic problem, beauty brands are thinking outside the bottle. They can be formulated in solid formats, creating a zero-waste product with zero packaging. Consumers are increasingly mindful of their choices and their consumption, even within beauty and personal care. Sonika Malhotra, Love Beauty and Planet co-founder and global brand director. Because as Bumachar puts it: The issues are not new. … What is different right now is the consumer is ready for a change....