Meet the Nipple and Areola Stick by Bawdy Beauty, a nipple balm that soothes and hydrates irritated nipples.

Here’s what to know.

There are many women and men that exercise, and their nipples get dry and chafed, she says.

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And as we age, our skin gets drier, and the areola gets very dry.

According to board-certified dermatologistRachel Nazarian, MD, many people can find relief with a nipple-care product like this.

Although not everyone needs a nipple balm, many people do, she says.

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board-certified dermatologist at Schweiger Dermatology Group in New York

The nipples are an area that is often involved when people suffer fromeczemaor atomic dermatitis.

Its also very unlikely to irritate such delicate skin, she says.

Weisenberg says that she created the product to help de-stigmatize nipples for better overall health of the area.

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The whole goal is to make women embrace parts of their body.

I want them to feel comfortable and to love their nipples, she says.

Its cool to the touch, and goes on smooth.

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I dont notice much of a difference, but Im now applying it twice a day.

It feels super good to put onsurprisingly good, says Well+Good lifestyle writer Mary Grace Garis.

It felt cool during the day and made me more aware of my nipples.

Black hair woman wearing a grey and white bra giving herself a deep cleansing session with a face brush and Gatineau skincare face wash lotion, after her shower. Studio skincare portrait over isolated background.

The verdict: Nipple skin care is a welcome category in the beauty world.

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A curvy woman applying cleansing balms and smiling to her reflection in the mirror.

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