Forced business closures, seeing people walking down the street wearing masks, Zoom happy hour invites…

They were all surprising at first, but now, are just part of life.

Strategies for reducing transmission have included repeated hand washing, physical distancing, and self-isolation.

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These preventive strategies are immediately available, highly affordable, and distinctly effective.

Normalization

Researchers point out that fear of the unknown is a common driver for people to take action.

Repeated creative reminders linked to the evolving situation are important to avoid complacency, the study reads.

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In the words of Mad-Eye Moody fromHarry Potter: constant vigilance.

But over-focusing on one potential hazard may cause people to neglect other everyday basics that keep them healthy.

Its Amazing How Its All Connected.

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Taking care of your mental health can help make adhering to proper social distancing protocols easier, too.

But thats not true.

Thats normal, say the researchers.

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But that desire for the status quo can be so strong that people dismiss the rules altogether.

(Ahem, people in Southern Californiawho went to the beach this past weekend despite stay-at-home orders.)

Thats kind of how were hard-wired as humans.

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Staying on top of social distancingand all the other precautionsfor weeks (and months) on end isnt easy.

But its worth remembering that we wont have to live this way forever.

Temporary measures will lead to longer lasting safety.

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Updated on July 17, 2020.

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