A new generation of breast pumps are finally reimagining decades- and sometimes centuries-old technology.

Here’s why that’s important.

Just Wondering: When Does Your Period Come Back After Having a Baby?

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My milk dried up.

Rudolph wasnt a parent at the timeshe didnt even know anyone personally who had a baby.

The same, steadied innovation could simply not be said for the breast pump.

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CEO of Willow Innovations

So what is going on?

Theres this hierarchytheres men, then theres women, then theres moms, Rudolph says.

I said to myself, It doesnt have to bethishard.

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I thought,Wow, this is really hard.The narrative is: Of course it is.

Motherhood is hard, its been hard for generations, she says.

But Im a problem-solver.

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I said to myself, You know, it doesnt have to bethishard.

There could be solutions to some of this.

It had to be quiet and, ideally, undetectable.

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CEO of Willow Innovations

it’s possible for you to tell when someone is wearing them.

Fast-forward a few years, and, thankfully, the innovations continue.

People who pump are different with different priorities and constraints.

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We dont want the pump that forces us into a coat closet with our shirt off.

Ultimately, people who pump are different with different priorities and constraints, Rudolph says.

Bottom line: We dont want the pump that forces us into a coat closet with our shirt off.

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Working toward greater accessibility, Willow unveiledWillow Goa more affordable all-in-one wearable pump modelin March.

Whats next in the landscape of breast pump innovation?

Well be looking back in a decade, and well be astounded that people ever plugged into a wall.

Itll be one of those things like, You lived before cell phones?

You actually used a traditional pump?!?

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