If you’ve found yourself wondering, “why can’t I smell my perfume?”

experts say something called “olfactory adaptation” is to blame.

Has the bottle gone bad?

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Is your nose feeling particularly uncooperative?

Your newly discovered nose blindness is likely due to a finicky process known asolfactory adaptation.

Whats the deal with olfactory adaptation?

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Whats going on inside my head?

That chemical response then triggers an electrical response to our brain, which goes to the prefrontal cortex.

You have optimal scent sensitivity in your teens and twenties, says Dalton.

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You cant change that [since] its a biological process.

It is very much like detailed patterning, says Song.

The first, Dalton says, is getting your blood flowing.

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