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Comfort + joy = a recipe for success for food brands everywhere.

Many iterations, though, have been prescriptive, narrow, exclusive, and sometimes even culturally offensive.

Ninety percent agree thatwellness looks different for everyone, and that its ever-changing.

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Young woman mixing ice coffee

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Cropped shot of young woman shopping in the dairy section of a supermarket. She is reading the nutrition label on a container of fresh organic healthy natural yoghurt

Two cups with coffee and green tea on a beige background.

red pigment in a wooden spoon