In other words: Joy in a pouch.
People didnt have anywhere to go besides a box, says Jacobi.
I want to make hair funbeauty should be something that brings you joy, says Jacobi.

People who were nervous about unnatural colors in their hair are definitely more about it now.
It feels so liberating to be able to try something.
Its a cool dip-your-toe-in color, she says.

Lucy Jacobi is a New York City-based hair stylist and colorist who founded Hair Mood Kits.
The fade is really nice.
But Ive been getting so many orders for oranges and yellows, too.
As people get more comfortable, I think neon colors are going to be way more popular.

Its not permanent, so who cares?
Play around with it.
…
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