The first is that, like Cakes frosted namesake, sex is something to be enjoyed guilt-free.
Mitch Orkis is the founder and CMO of Cake, an inclusive sexual wellness brand.
Step Tranovich (they/them) is a disabled entrepreneur, artist, activist, and hardware hacker.
Their work has been featured in publications across the world, including TechCrunch & Out Magazine.
Cakes lubricants are geared toward different sexual activities, rather than just a his/hers approach.
And that specificity matters.
sexologist and co-founder of Dame
The not-so-subtle messaging of this product?
There are two genders, and they are the only ones that can c’mon each other.
This needlessly genders the product, leaving trans, genderqueer, non-binary folks entirely out of the conversation.
And remember, identifying as a woman and having a vagina arent the same thing.
Accordingly, Dames products cater to those who are vulva-havers, not women.
What is The Missionary Sex Position?
Cute Little Fuckers aims to do just that with its language and design.
Injecting a sense of playfulness can help bring an arms-wide-open approach to sexuality.
Were careful with our language not to encourage gender binary or heteronormative narratives.
sexologist and co-founder of Dame
How can sexual-wellness brands be more inclusive?
These are the leadership moves that can help democratize sexual pleasure, which is key.
[A brands] responsibility is to show up and respect the consumer.
Create things for the consumer, and not just the consumers that look like you, says Eborn.
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