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Denise Lee is the founder and CEO of elevated activewear brand, Alala.
At that time, this blend of style and function hadnt quite hit the activewear world in full force.
Initially, however, one place where Lee sought inspiration was the pro sports world.
Before COVID, most people knew us for sports bras and leggings.
It wasnt seamless, but we were able to move things nimbly around and make it work.
Denise Lee is the founder and CEO of elevated activewear brand, Alala.
For Lee, that agile strategy was far from foreign.
Ive never been one to do things the way theyve always been done anyway, she says.
On the customer-experience side, Lee is getting just as creative.
Expect more less produced, less polished social content, she says.
Weve gotten to know our customers and ourselves a lot better [during the pandemic], she says.
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