Because thats a 12-hour to 15-hour opportunity to be nourishing our skin, she says.

[Wearing makeup is] a 12-hour to 15-hour opportunity to be nourishing our skin.

I didnt even realize other companies werent doing the same thing [with shade diversity].

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It makes sense, considering the coinciding boom of both the skin-care and wellness markets.

Our products have to be the best possible performing makeup, but also skin care.

Our products have to be the best possible performing makeup, but also skin care, says Yaitanes.

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Like an under-eye concealer needs to be an eye cream as well.

My goal with Kosas has always been is that putting on makeup shouldnt impede your life.

Were creating makeup for skin-care freaks.

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And if youve ever wonderedif foundation is bad for skin, heres the answer, once and for all.

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Unrecognisable Caucasian woman model posing and leaving lipstick mark from Monika Blunder lippies on a glass.