Sustainability experts dish the girt on this clever marketing practice brands use to trick consumers.
Experts in This Article
Brian Kateman is the president and co-founder of Reducetarian Foundation.
Hes also the editor ofThe Reducetarian CookbookandThe Reducetarian Solution.
This is where that ubiquitous phrasing of natural comes in.
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Ying says another way brands often fool consumers is by using packaging that have an eco-friendly feel to it.
Brian Kateman is the president and co-founder of Reducetarian Foundation. He’s also the editor ofThe Reducetarian CookbookandThe Reducetarian Solution.
This is another instance when Kateman says looking for certifications can he helpful.
(Companies with a B Corp Certification also take sustainability into account.)
(Organic alsodoesnt always mean better for the environment, either.)
(Essentially, a certification doesnt tell the full story.)
That will have the biggest impact.
No brand is perfect, Kateman says.
Do the best you could to sort out the good from the bad.
Thats all any of us can ever do.
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