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Gabriela Tonietto is an Assistant Professor of Marketing at Rutgers Business School.
Tonietto holds a Ph.D. in Marketing and a B.S.B.A.
both from Washington University in St. Louis.
Her research interests include time perception and consumption, scheduling, and experiential enjoyment.
Even so, correlation is not necessarily causation.
Gabriela Tonietto is an Assistant Professor of Marketing at Rutgers Business School. Tonietto holds a Ph.D. in Marketing and a B.S.B.A. both from Washington University in St. Louis. Her research interests include time perception and consumption, scheduling, and experiential enjoyment. Tonietto’s research provides implications for helping consumers to make better decisions about their time as well as for marketers looking to improve consumers’ experiences.
Gabriela Tonietto, PhD
But interestingly, the reverse didnt pan out.
Priming people with the mindset that, Hey, isnt leisure, great?
doesnt actually boost peoples enjoyment of leisure beyond the control group, Dr. Tonietto says.
Of course, that mindset will be easier to adopt for the instrumental (i.e.
goal-oriented) leisure activities than the terminal (i.e.
…
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Gabriela Tonietto is an Assistant Professor of Marketing at Rutgers Business School. Tonietto holds a Ph.D. in Marketing and a B.S.B.A. both from Washington University in St. Louis. Her research interests include time perception and consumption, scheduling, and experiential enjoyment. Tonietto’s research provides implications for helping consumers to make better decisions about their time as well as for marketers looking to improve consumers’ experiences.
