Hypoallergenic makeup is sold to us as a solution for sensitive or irritable skin.
But beauty experts say the word is near meaningless.
Its free of certain allergens, supposedly making it safe.
Except,everythingis a potential allergen.
And what irritates one person may not irritate another.
Parabens can cause allergic reactions, especially if a consumer has inflammatory conditions like eczema or psoriasis.
Nevada-based cosmetic chemist and founder of Perfect Image
That ingredient is called paraphenylenediamine, and it is a colorless chemical that can be toxic.
There is no strict scientific standard to qualify for the term, says Petrillo.
Research showsthat many products labeled as hypoallergenic still had allergens in their formula.
Its not about the label on the product so much as scaling back to less actives, less ingredients.
Its almost like an elimination diet for your skin, says Wickes.
Are you allergic to certain ingredients?
Is your skin sensitized from overuse ofretinolsorAHAs and BHAs?
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