No, its not because youll get a cold (thats just a myth).

But we get itlife happens, and you cant always blow dry your hair before heading out.

On those days, youll want to reach for theIles Formula Haute Performance Finishing Serum($52).

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The Iles Formula Finishing Serum protects hair from both heat styling and extreme cold.

It also keeps frizz and static at bay, which is common in colder, drier climates.

The serum works by coating your strands with strengthening and protective ingredients.

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Not only is the serum great for the health of your hair, but itll also make it lookdamngood.

All in all, this serum is like a puffer jacket for your strands.

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