In 2025, beauty gets nichefor everyone.
From puberty to menopause, brands are providing products for beauty at every life stage.
And in response, the beauty industry is becoming more diverseand specificto meet consumer demand.
Brands, product lines, and marketing campaigns arent just focused on anti-aging goals anymore.
Since 2020,roughly a dozenmenopause-focused beauty brands have launched, includingWomanessandStripes Beauty.
Reshaping the narrative
Some beauty brands are also reclaiming how we view lifes changing moments.
insights and marketing lead at beauty and wellness trends firm Spate
Products for mid-life conditions are also appearing on shelves.
Details are still under wraps, but products will allegedly address the in-between nature of this life stage.
There are so many brands to choose from, so youre going to look for one thats really foryou.
Where most beauty brands had previously ignored or further stigmatized inevitable life stages (conceal that zit!
Mask those fine lines!
…
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insights and marketing lead at beauty and wellness trends firm Spate
