Thats because the category has been built with the framework of an elimination diet: No parabens!
Was that shimmery shadow made with child labor?
Does that packaging contribute to ocean pollution?
Is that miracle ingredient as legit as its label claims?
Thats why some brands are employing traceability to keep their supply chains honest and collect receipts.
In a nutshell, thats what traceability is: verifying the end-to-end lifespan of a products development.
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And its not always easy to do, as these stories show.
And its a popular DIY face mask for acne-prone skin (just askSza).
The company places a Near Field Communication (NFC) tag under every bottles label.
Christin Powell, co-founder and CEO of Kinship, says the packaging costs more than traditional plastic.
But she didnt want to pass those costs on to customers.
We just ate it because we felt that having an accessible price point was really key.
The company can audit suppliers by phone and note discrepancies in certification paperwork.
But checking those boxes is just the beginning.
This doesnt shock Gregg Renfrew, Beautycounters founder, and CEO.
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We decided we were going to take things into our own hands, Renfrew says.
Its just so complicated.
Its the right thing to do.
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