Looking to color correct and orange-y, brassy blonde dye job?

INOAR Professional Speed Blond shampoo has become my go-to product.

Think of the color wheel we learn in elementary school, says celebrity hairstylistClariss Rubenstein.

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Cooler colors are opposite from warmer colors, therefore they kind of cancel each other out.

Blues and purples are opposite the yellow tones.

This shampoo is formulated with low levels of purple pigment that neutralizes unwanted yellow tones, she says.

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a Los-Angeles based celebrity hairstylist

Like a bonafide Goldilocks, these products have to bejuuuustright.

My current blonde iteration was kind of a butterscotch color, not devastating but weird against my olive-toned skin.

Lathering up with a purple shampoo over a regular shampoo kept my hair from getting orange over time.

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Then, during lockdown, (hair) tragedy struck.

Living with my parents and far from my INOAR, I decided to DIY babylights.

This took my hair from zero to Karenrealquick.

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Because INOAR products are so strong, a little goes a long way.

2020 feels like the wrong year to get the hair Ive always wanted.

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Three woman’s hands featuring Olive&June, Glamnetics, and Chillhouse press on nails against a sparkly background.

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