Katy Perry and distiller Morgan McLachlan have entered the wellness space with their non-alcoholic aperitifs.

3: The Future of Processed Foods

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Katy Perry is a woman of intention.

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It was meeting with Morgan McLachlan, the distiller at AMASS Gin, that set everything right.

Both wanted to create an option outside of alcohol that still felt like a sensory experienceand something special.

After launching the non-alcoholic aperitifDe Soiin January 2022, they recentlyraised $4 million in funding.

Photography of a apple juice in glasses and apples in a wicker basket on wooden table

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Weve all been through a kind of a health situation.

So theres that consciousness and awareness of our bodies.

I want a nice drink to have at a party, and also to unwind with.

red pigment in a wooden spoon

Perry is also big on the unwinding factor.

you could do it for 20 minutes a day or in the morning and at night.

And it feels like youve found two hours in a day, she says.

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It really reboots, and gives you your deepest rest.

A lesson in intention if Ive ever heard one.

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Cropped shot of young woman shopping in the dairy section of a supermarket. She is reading the nutrition label on a container of fresh organic healthy natural yoghurt

A hand is stirring a sourdough starter in a glass jar, on a kitchen countertop. The light casts a warm glow, highlighting the ingredients inside the jar.

Two cups with coffee and green tea on a beige background.