Love keeping on top of fashion trends but hate hurting the environment?
Here’s a five-second tip to teach you how to buy clothes sustainably.
Alden Wicker, sustainable fashion expert
So how does self-aware shopping work?
Well, lets say during quarantine you treated yourself to some digital retail therapy and jumped aboard thetie-dye trend.
Next time, Wicker suggests, ask yourself is this something Ill want after the season?
as a five-second self-check exercise to protect you and your closet from unsustainable purchases.
Alden Wicker is a freelance journalist and expert who writes deeply researched articles about the big issues and ideas concerning the fashion industry’s global impact on the environment and people. She splits her time between managing her internationally recognized website EcoCult.com, with 1.4 million readers in 2019, and contributing to publications like The New York Times, Vogue, Vogue Business, InStyle, Harper’s Bazaar, The Cut, Glamour, Quartz, Vox, and Inc. Magazine.She’s made expert appearances on the BBC, Al Jazeera, NPR, CBC, and MSNBC, and has been cited by The New York Times, Teen Vogue, Complex, and Nylon as a leading voice in the movement. She has spoken at the Youth Summit at the United Nations, the Better Cotton Initiative Summit, and the Other Festival in Brooklyn, among many other events.
We cant try-before-we-buy as easily these days, and that can lead to a chain reaction of eco-destruction.
Returns are so unsustainable.
Theres the carbon emissions, theres the packaging, theres all the stuff that goes into shipping.
Watch the full video above to learn more about making sustainable fashion choices.
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