This stuff wasnt just hyped because it got the celeb stamp of approvalit was hyped because its really impressive.
Meet theRose Inc, Ultra Black Lash Lift Serum Mascara($28).
Its one of the many creations from Rosie Huntington-Whiteleys cosmetics line.

And thats exactly what you could expect from this mascara.
Its both a lash serumanda volume-maximizing mascara all wrapped up into one.
Together, this creates the perfect recipe to keep your lashes long, strong, and lifted.

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I also love how truly buildable the formula is.
But this was not the case here.
Plus, the formulareallystays on.

The end result is a natural look.
Basically, this mascara is great for natural no-makeup makeup.
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