says Johnson of Julies intention to soften the often high-stress pathway to purchasing emergency contraception.
Our internal motto is, We cant make EC fun, but we can make it suck less.
We thought, What if it actually looked friendly?
Because what you really need at that moment is a friend.
Even the name of the product was chosen to capture that low-stakes, friendly ethos.
Maybe she went to medical school, maybe shes a nurse, maybe shes just been around the block.
…
In any case, shes someone who just gets it and is really approachable.
What emergency contraception does ishelp prevent pregnancywhen taken within 72 hours of unprotected sex, says Johnson.
Its not just education, but how do we make it interesting?
The reason why has as much to do with the product as it does the moment were living through.
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