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Butdo wereallywant what we want… or do we want something because other people want it, too?
Experts in This Article
Barbara Burt, PsyD, is a licensed clinical psychologist and coach.
She is also the program chair at the College of Social and Behavioral Sciences at University of Phoenix.
You have a bad case of something called mimetic desire, Ethan says.
What is mimetic desire?
Barbara Burt, PsyD, is a licensed clinical psychologist and coach. She is also the program chair at the College of Social and Behavioral Sciences at University of Phoenix.
In Girards mimetic theory of desire, he posits that desire is fundamentally social.
How does mimetic desire affect your mind?
Typically, these individuals look to others for guidance as they develop their identity.
Marketing is the cultivation of desire at scale, he writes.
If your audiences role models begin advocating for a product, that audience becomes more inclined to purchase it.
Whats more, mimetic desire can also play out in ways that go beyond physical items.
It can extend to ideas, beliefs, and the practices we associate ourselves with.
How do you avoid mimetic desire?
and on a deeper level, Does this thing help you become who you want to become?
Barbara Burt, PsyD, is a licensed clinical psychologist and coach. She is also the program chair at the College of Social and Behavioral Sciences at University of Phoenix.
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