The brain prefers round, curvy shapes to angular, pointy ones.
That’s why a number of hotels are embracing curvilinear design.
Or experienced a sense of calm envelop you upon stepping into a quiet, cavernous cathedral?
And it also helps explain why new hotels and resorts are using curves in their design to lure clientele.
Or, help us decide whether a space or item will benefit us or harm us.
But when the same people look at curves, that part of the brain stays quiet.
author and founder of theThe Aesthetics of Joy
The idea is that by doing so, they may encourage guests to linger longer.
And when youre safe and relaxed, your mind is freed up to explore more freely.
That helps explain why curves as a design elementplaying on that comfort in natural shapesconnect to improved creativity.
Houses are boxes, subdivided into smaller boxes.
Our windows are rectangles that shape the world with four corners.
Our TVs and devices are all roughly rectangular, too.
Yet these kinds of angles are unusual in nature.
Turns out, curves can help meet this need, too.
This is no accident, Fetell Lee writes in ablog post.
author and founder of theThe Aesthetics of Joy
Similarly, Dr. Augustin points to the squiggly lines of a Dr. Seuss book illustration.
Check out examples of new stays tapping into the power of curvilinear design.
Its construction takes the shape of a giant circle to afford 360-degree views of the pristine polar region.
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