From a boob robot to a sweating mannequin, Nike sports bra technology is helping design more inclusive apparel.

So hard, in fact, that it has enlisted the help of some non-human entities.

Haleys not alone, though.

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It did that with the help of technology.

Nike says, Brabot can reliably and repeatedly assess the support offered by a bra.

When youre strapping on a sports bra, it doesnt just have to just fit in the moment.

photo of ohio state’s cotie mchmahon wearing jersey number 32 and shooting a basketball

Our latest capabilities comprise the most intelligent and holistic support system we have ever built for women.

Nike has clearly invested a lot of time, money, and futuristic tech into makingbras that serve everybody.

That inclusivity may enable more women to participate in fitness and feel seen.

photo of audi crooks shooting a basketball and hannah hidalgo holding a basketball in hand

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photo of UConn basketball player Azzi Fudd holding a basketball while wearing a #35 jersey

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Tara Davis-Woodhall of Team United States celebrates with husband Hunter Woodhall after winning the gold medal in the Women’s Long Jump Final on day thirteen of the Olympic Games Paris 2024 at Stade de France on August 08, 2024 in Paris, France.

coach kara lawson from duke university

photo of juju watkins holding a basketball while wearing a usc jersey with the number 12