Social distancing is changing how we shop for bras.
Brands are using virtual bra fittings to keep the personal aspect of sizing from your setup screen.
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Weve all done the back-of-the-bra-store electric slide.
Sure, the sizing and trial and error method works, but what about now?
In the age of social distancing, ourbra shoppingdance is going to have to look a little bit different.
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Admittedly, I was skeptical about virtual fittings.
My first surprise was how easy the whole process is.
The whole experience (which is free, by the way) takes less than 20 minutes.
After the fitting, you receive an email with your size and suggested styles.
The second surprise was the absence of the dreaded awkwardness.
CUUPs professionals, calledFit Therapists, are not novices to the world of virtual sizing.
Finding the perfect fit and style isnt easy.
My fit expert, Maxine, explained that its more of an art than a science.
Thanks to an online meeting and a measuring tape, my boobs have never been happier.
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