Learn what to expect here.

To solve this plastic problem, beauty brands are thinking outside the bottle.

They can be formulated in solid formats, creating a zero-waste product with zero packaging.

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Consumers are increasingly mindful of their choices and their consumption, even within beauty and personal care.

Sonika Malhotra, Love Beauty and Planet co-founder and global brand director.

Because as Bumachar puts it: The issues are not new.

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What is different right now is the consumer is ready for a change.

Explore the rest of our2021 Wellness Trends.

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woman wearing protective glasses getting laser skin treatment by person in purple gloves

Black hair woman wearing a grey and white bra giving herself a deep cleansing session with a face brush and Gatineau skincare face wash lotion, after her shower. Studio skincare portrait over isolated background.

BEVERLY HILLS, CALIFORNIA - MARCH 02: Shay Mitchell attends the 2025 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 02, 2025 in Beverly Hills, California. (Photo by Daniele Venturelli/Getty Images)