Learn what to expect here.
To solve this plastic problem, beauty brands are thinking outside the bottle.
They can be formulated in solid formats, creating a zero-waste product with zero packaging.

Consumers are increasingly mindful of their choices and their consumption, even within beauty and personal care.
Sonika Malhotra, Love Beauty and Planet co-founder and global brand director.
Because as Bumachar puts it: The issues are not new.

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What is different right now is the consumer is ready for a change.
Explore the rest of our2021 Wellness Trends.
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