But the hair-care aisle?

Indian hair care has a lot of Ayurveda, which uses a lot of plant-based elements, she says.

The spirit of that is definitely within the inspiration of these products and the vegan ingredients we use.

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With that in mind, all of Anomalys marketing materials feature womenincluding Chopra Jonas herselfwith their natural hair.

This is a natural hair-care brand for everyday people.

Want even more beauty intel from our editors?

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Various scattered hairdresser’s tool on blue, including user-friendly hair tools

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BEVERLY HILLS, CALIFORNIA - MARCH 02: Shay Mitchell attends the 2025 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 02, 2025 in Beverly Hills, California. (Photo by Daniele Venturelli/Getty Images)

Hailey Bieber attends 2023 Baby2Baby Gala Presented By Paul Mitchell

Young women wearing swimwear, showering together at outdoor shower while talking about how often should you wash your hair