Searches for a niacinamide serum are up 193 percent.

A dermatologist explains why it’s the must-have ingredient for all skin types.

Her take on why its trending?

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So, the multi-beneficial vitamin is like the Beyonce of skin care:Everybodyloves it.

Keep scrolling to shop our favorite niacinamide serums.

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board-certified dermatologist and founder of Dr. Loretta Skincare

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board-certified dermatologist and founder of Dr. Loretta Skincare

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Black hair woman wearing a grey and white bra giving herself a deep cleansing session with a face brush and Gatineau skincare face wash lotion, after her shower. Studio skincare portrait over isolated background.

A curvy woman applying cleansing balms and smiling to her reflection in the mirror.

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