As customers get savvier about what exactly their skin needs, they will buy fewer but more effective products.
Derm- and esthetician-backed brands likeDr.
Meanwhile, buzzy new tools will vie to make everyday products even more effective.
TakeDroplette, a gear that turns derm-backed ingredients into a micromist that can help penetrate 20 cell layers deep.
So while beauty may look different this yearday and night routines (let alone red lipstick!)
It is no one persons job to keep brands accountable.
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It is all of our jobs, says Chuter.
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