Understanding that, it got to a point where there was no way I could sit and do nothing.
Beauty was a space where we just werent welcome, says Chuter.
But the journey hasnt been easy.
Your favorite brands are making bold PR statements about their support for the Black community, she wrote.
For the next 72 hours DO NOT purchase from any brand and demand they release these figures.
It was a really good time to have that conversation and get it into action, says Chuter.
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The start of it was accountability because you cant improve what you dont measure.
Then, it was about getting a public commitment to actually make a change.
The proceeds from these sales will go to the Pull Up For Change Impact Fund.
The agenda of systemic racism attacks language, because they know its the foundation of shaping our collective consciousness.
But if you redefine Black as a positive, it solves a lot of these problems.
In eight short months, Chuter has already impacted major change throughout the beauty industryand shes only just beginning.
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