Weve hadsoaps for lathering upin the shower andlotions for moisturizingwhen we get out, and thats pretty much it.
board-certified dermatologist and founder of Tone Dermatology
Jenni Middleton, director of beauty at WGSN.
Customers will treat the skin on their bodies in the same way that they treat their faces.
People are now realizing that skin is their largest organ, and that it extends beyond their faces.
In February, K-beauty brand Boscialaunched an acne-fighting enzyme body wash and a skin-firming serum.
Next year, the brand is exploring opportunities to add additional products to its body-focused offerings.
founder and CEO of Korean skin-care brandPeach &
Bath and body will become an extension of skin-care routines as consumers look to protect their skin from head-to-toe.
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founder and CEO of Korean skin-care brandPeach &
