New breastfeeding platform Swehl is reimagining the nursing experience with bite-sized video tutorials and multifunctional products.
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And as it turns out, BFHI can actually backfire, in some instances.
While theres a whole industry of products designed to solve forcommon breastfeeding struggles, navigating it is another story.
I realized Id spent thousands of dollars on very hyper-medical tools, all from different companies, says Riley.
Worse yet, she hardly knew how to use any of this stuff.
co-founder of Swehl
If anyone would know, it was her.
Myer had spent most of her career as a consultant in the brand-building and digital-marketing space for childrens products.
Just take the syringe.
SwehlsCloud 9 nursing sling(sold separately from the kit for $65).
According to Myer and Riley, the upsides of building such a community cant be overstated.
Our first support group we ever did was lightning in a bottle, says Myer.
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Got it, you’ve been added to our email list.
co-founder of Swehl
