This reinforces the mindset to purchase more products for more worth.
But in reality, its the same messaging cloaked in slightly different packaging.
Anti-aging creates anxiety for a lot of women because theyre told their worth is tied to youth.
All to say, theres no single solution to undo the natural aging process.
Regardless of the language thats being used, upholding the youth-as-the-beauty-ideal perpetuates the same problem as it always has.
How do we work against the anti-aging ideals?
board-certified clinical psychologist and executive director of the Renewed Freedom Center
But, its much harder for that to actually happen.
Real change will require more significant societal shifts.
Just as we have with fatphobia, it means changing our own attitudes and language around getting older.
So check your consumer habits and the standards you normalize.
Valle, A., Massaro, D., Castelli, I., & Marchetti, A.
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board-certified clinical psychologist and executive director of the Renewed Freedom Center
