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When something is intrinsically motivating, there is some sense of reward from doing it, says Dr. Fishbach.
Unsurprisingly, no ones making a goal to eat more ice creameven though that would qualify as intrinsically motivating.
We know thatapproach goals work better than avoidance goalsbecause of two reasons, says Dr. Fishbach.
One is that an avoidance goal is harder to follow.
When your goal entails some degree of intrinsic motivation, that staying power comes naturally.
Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago, Booth School of Business
And once thats the case?
Sticking with it will become more and more like second nature.
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