Treat culture describes the phenomenon of buying products in pursuit of a dopamine high.
Here’s how the beauty industry perpetuates it.
Perhaps you want to supplement your cleanser with a serum, or pair your new lipstick with a liner?
Consumers, meanwhile, are stuck in another self-perpetuating cycle.
Many forms of self care like exercise or meditation dont require money to be spent.
And how long will you have to work to pay off the cost of that feeling?
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