Piperwai is a natural deodorant brand working to reduce ocean waste plastic by repurposing it into personal-care product packaging.

Glass has always been the gold standard [when it comes to skin-care] because its recyclable.

She says that, similarly, paper requires using a lot of water to produce.

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And Ribner says the motivation to move in this direction came as much from her as the PiperWai community.

Fingers crossed this shift in tides truly is as Ribner puts it on Pipewais website: the new normal.

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Sarah Ribner is the founder of Piperwai, a natural deodorant and personal-care brand dedicated to fighting ocean plastics

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