Briogeo blow dry perfection is the first heat protectant I’ve used that actually leaves my hair feeling soft.

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Im not exactly good at doingmy natural hair.

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And because my hair shrinks up when wet, I like to blow it out before twisting it up.

Its great for blowing your hair out straight or diffusing your curls.

And while it works wonders on my 4C coils, it suits all hair types.

An unrecognizable male hairdresser combs the dried hair of middle aged blond woman sitting sideways

celebrity hairstylist and founder of Andrew Fitzsimons Hair

Its become the perfect addition to my hair care routine.

This makes heat protectants a necessary step of heat styling.

I never use a heat tool without heat protection, he says.

Various scattered hairdresser’s tool on blue, including user-friendly hair tools

Heat protection will keep your hair shinier, healthier, and less prone to breakage.

The Briogeo heat protectant checks those boxes and feels amazing on your hair.

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Young women wearing swimwear, showering together at outdoor shower while talking about how often should you wash your hair