I tried L’Oreal EverPure Purple Shampoo to brighten my brassy locks.

Here’s why I’ll be buying it over and over again.

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Once that happens, theres usually no going back.

Its so effective, a tube of the stuff sells once every two minutes.

Essentially it is a way to upkeep your blonde at home in between color services.

An unrecognizable male hairdresser combs the dried hair of middle aged blond woman sitting sideways

This I left on for a bit longer (around 5 minutes) before washing out.

There was basically no brass left.

It wasnt exactly the sameyou cant bottle salon highlights, unfortunatelybut it was damn near close.

Various scattered hairdresser’s tool on blue, including user-friendly hair tools

My blonde hair was brighter and blonder than before, nearly free of all weird, unwanted brass tones.

And it was softer, noticeably silkier than what I started with.

Brighter, blonder hair is a click away, or on the shelf of your local drugstore.

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Young women wearing swimwear, showering together at outdoor shower while talking about how often should you wash your hair