Kecia Steelman is the chief store operations officer and president international at Ulta Beauty.
For Brooklyn-based boutiqueShen Beauty, the pandemic has changed almost everything.
The store is stunning, but its just been a lot, says founderJessica Richards.
At Shen, Richards designed painters palettes with disposable bamboo testing tools.
I still feel like the sensorial effect of beauty is the most important thing, she says.
Credo which is, likewise, is relying on the assistance of experts to help navigate this tricky time.
Jessica Richards is a clean beauty expert and the founder of Shen Beauty, a clean beauty boutique in in Brooklyn, NY.
Big-box stores, on the other hand, dont have the ability to be nimble like smaller shops.
AtUltaandSephorastores, product testing has become a completely virtual experience.
Engagement has increased seven times, and weve seen more than 50 million shades swatched post-COVID, she says.
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