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koji, and there arent many that follow.

(By contrast, theBeyond Meat burger contains 22andImpossibles patty contains 21).

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We actually grow the texture of meat within the koji.

So microscopically, our products have the identical texture of meat.

We did a big crowdsourcing initiative to see what types of products people really, really wanted to see.

An image of four wine glasses on a wooden surface

We found that people really wanted bacon, so we started making bacon, she says.

Other plant-based products are currently unavailable on the Prime Roots website.)

According to a 2016 study, koji is a fungus thatfunctions as a prebiotic.

Young woman mixing ice coffee

Like other plant-based meats, Prime Roots also has a list of environmental wins going for it.

Thats one of the reasons why it makes so much sense from an efficiency and sustainability perspective.

Traditionally in food, product decisions are made from the top down.

Cropped shot of young woman shopping in the dairy section of a supermarket. She is reading the nutrition label on a container of fresh organic healthy natural yoghurt

It really speaks to how companies arent making products for people, says Le.

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red pigment in a wooden spoon