Aerin Glazer, the founder of Tilt Beauty, is here to change accessibility within beauty.
Gender-neutral cosmetics and skincare lines have become the norm rather than the exception.
Other brands are embracing imperfectionsacne, laugh lines, body hairrather than trying to correct them.
But when it comes to accessibility, there’s still work to do.
“With my psoriasis, I found most makeup products were very irritating and would make my skin irritated.
I found it hard to believe that there werent easy-to-find solutions in the beauty industry.
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I knew there were so many people experiencing the same challenges I was facing, says Glazer.
Even the cardboard packaging each product comes in is user-friendly.
Our product packaging features ergonomic designs that are easy to grip and control.
This same meticulous thoughtfulness extends to Tilt Beautys formulas.
All of its products are designed to ensure the makeup looks good and feels good, according to Glazer.
But make no mistakethis isnt some cold, clinical makeup line.
Tilt Beautys aesthetic is playful, modern, and, most importantly, covetable.
That hyper-legible font iscoolits reminiscent of the bubble font us 90s kids doodled on our notebooks in middle school.
Its all part of Glazers mission to change the way the beauty industry thinks about accessibility.
And Tilt Beauty is just getting started.
We have so much planned for the future, she teasesand honestly?
We can’t wait.
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