Tunde Oyeneyin’s Nike partnership takes aim at making sports more inclusive to everyoneparticularly young girls.

Since high school volleyball tryouts, Oyeneyin has come a long way.

Oyeneyin is a firm believer that where movement goes, community follows.

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Community builds character, community builds confidence, and communityfor young girls specificallycultivates sisterhood, she says.

With Nikes help, Oyeneyin intends to tackle both.

Part of me now coming into this space is to continue carrying that torch, she says.

photo of ohio state’s cotie mchmahon wearing jersey number 32 and shooting a basketball

At a very young age, sport starts out as play.

Then it becomes a competition, but theres a way to be competitive and still uplift those around.

teacher, or anyone who tells you that youre just not good enough.

photo of audi crooks shooting a basketball and hannah hidalgo holding a basketball in hand

After all, every girl deserves to wear her sneakers until theres no tread left.

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photo of UConn basketball player Azzi Fudd holding a basketball while wearing a #35 jersey

Tara Davis-Woodhall of Team United States celebrates with husband Hunter Woodhall after winning the gold medal in the Women’s Long Jump Final on day thirteen of the Olympic Games Paris 2024 at Stade de France on August 08, 2024 in Paris, France.

coach kara lawson from duke university

photo of juju watkins holding a basketball while wearing a usc jersey with the number 12