And, one of the most popular techniques thus far has been to ditch traditional packaging.
Weve seen it with brands like Hourglass and Kjaer Weis; Elate Cosmetics and Axiology.
Nowadays, makeup brands arent the only heroes of the sustainable beauty landscapehair care has a place, too.
You might notice that shopping on this page is a little different than what youre used to.
Never fear; well talk you through it.
With theWell+Good SHOP, you might now add products to your cart right from this article page.
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Just hit a product below and more details will pop up in a new window.
Hit add to cart and voila!
Simply massage it directly into damp strands, lather, and rinse like a normal shampoo.
Sounds like too good to be true, right?
According to shoppers at The Detox Market, thats simply not the case.
Its so luxurious and cleanses without leaving any throw in of residue, one shopper wrote.
Shocked with how well this lathers andcleans, another shopper exclaims.
I noticed my hair feeling thicker and healthier after just a couple of uses.
Im so happy I took a chance on this shampoo bar, someone else commented.
Turns out this shampoo is amazing!!
It doesnt leave any residue and I feel like my hair stays cleaner longer between washes.
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