It is what she is known for, after all.

Before becoming famous on TikTok for makeup tutorials, Nogueira worked at Ulta Beauty selling makeup.

During her time at the retailer, she noticed a few pain points.

alt

“Makeup was used tocovera particular insecurity,” she told us.

“Sometimes makeup actually made those concerns worse.”

“There was no gondola with a clear-cut routine and steps laid out,” she said.

alt

What is POV Beauty?

My results with POV Beauty

Frankly, I was a bit skeptical.

On the other hand, the products do look and feel really welltogether.

alt

So, if you used them together, you might actually really enjoy them.

Regardless, I did my full face of makeup for an evening and used POV to set the stage.

Drip It has a nice bouncy finish when absorbed into the skin.

alt

I used two pumps of this and massaged it in and let it dry slightly before applying full-coverage foundation.

Again, this is Nogueira’s POV but yours is truly whatever you want.

Got it, you’ve been added to our email list.

woman wearing protective glasses getting laser skin treatment by person in purple gloves

Black hair woman wearing a grey and white bra giving herself a deep cleansing session with a face brush and Gatineau skincare face wash lotion, after her shower. Studio skincare portrait over isolated background.

BEVERLY HILLS, CALIFORNIA - MARCH 02: Shay Mitchell attends the 2025 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 02, 2025 in Beverly Hills, California. (Photo by Daniele Venturelli/Getty Images)

alt