Experts are seeing a movement in beauty towards basic skin-care routines in place of extensive regimens.
Here’s what to know about the trend.
Fast forward to todays reality, and things are… different.
She is also the founder of Unfiltered Experience.
Why the paring back of beauty routines?
It seems that this intel is being heard loud and clear.
Daniela Ciocan is the founder and CEO of Access Beauty Insiders, a specialized firm whose proven 360-marketing approach achieves guaranteed deliverables for emerging direct-to-consumer brands looking to scale quickly. She is also the founder of Unfiltered Experience.
At the beginning of the pandemic, we saw people cocooning and taking time to do a 12-step routine.
What were seeing right now is that people are decluttering and taking a more minimalistic lifestyle.
Theyre beauty enthusiasts, but theyre not educated in beauty.
This all isnt to say that the skin-care industry is quieting downits merely becoming smarter and more efficient.
People just want their skin to be healthy.
And if that means much less crowded beauty cabinets, so be it.
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Daniela Ciocan is the founder and CEO of Access Beauty Insiders, a specialized firm whose proven 360-marketing approach achieves guaranteed deliverables for emerging direct-to-consumer brands looking to scale quickly. She is also the founder of Unfiltered Experience.
