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And it turns out, theyre far from alone.

On July 31, 2019, Targettweeted: Tomorrow is August…so…its basically Halloween.

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A hefty dose of nostalgia could be behind the rising allure of Halloween, too.

The costume aspect just fuels that nostalgic fire.

The members post photos of spooky items at stores like HomeGoods, World Market, and Trader Joes.

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associate professor of marketing at Yeshiva University

While the group has grown, it is still small and private compared to other Halloween groups on Facebook.

And Garcia says thats for a reason: Members like to support one anothers shopping endeavors directly.

I think the pandemic gave people a lot of perspective about finding joy in things, says Garcia.

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associate professor of marketing at Yeshiva University

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