Deodorant has always fallen into the second camp.

But, that has changed.

We believe that the use of gentle acids is a new, modern approach to deodorant.

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Drunk Elephant is keen to the AHA deodorant phenomenon, too.

People have been using clean alternatives for antiperspirants for a while now, says Christiansen.

Ingredient trends come and go, but we believe that acids are here to stay.

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Great news for your pits.

Got it, you’ve been added to our email list.

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Black hair woman wearing a grey and white bra giving herself a deep cleansing session with a face brush and Gatineau skincare face wash lotion, after her shower. Studio skincare portrait over isolated background.

A curvy woman applying cleansing balms and smiling to her reflection in the mirror.

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