Consulting,with a decade of beauty and wellness consulting experience.
Skin care is the biggest category within the beauty space overall, Steingolz says.
Its also the most stable in terms of continuous growth through recessionary time periods.
Now the brands four-piece skin-care range is among its top 10 best sellers of all time.
Almost 20 percent of our business and 10 percent of our subscription sales are skin care, she says.
Its our fastest-growing category.
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Ultimately, there is an element of curation that is important to this generation of consumers.
Do todays leading luxury wellness brands have what it takes to claim top-shelf real estate in our bathrooms?
So when the company eased into the facial skin-care game, it wasnt exactly surprising.
In fact, thats something the brand is counting on.
The answer has been built into Birkenstocks foundation all along: cork oak.
According to brand research, the same stuff that makes for soothing soles can also pack skin benefits.
Whats more, the Birkenstock footprint isnt stopping at skin care.
Were always working to innovate within and beyond our category, says Caldwell.
Manjula Jegasothy, MD,is on board with adaptogenic mushrooms as skin care.
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