Men and women ask for raises at relatively the cadence.

It’s just that men more often get them, and women face more consequences.

But are they actually getting what they request?

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Its an unfair reality that Shakira M. Nelson, PhD, MPH knows all too well.

All she had to do was negotiate her hiring package.

I was pretty devastated.

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This reality is why the common phrase The worst they can say is no!

She advises them to view negotiation as a conversation, not a battleand to own their assertiveness.

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When we assert ourselves, that can also be misconstrued as aggressive.

Theres a double standard, agreesClaire Wasserman, the founder ofLadies Get Paid.

Of course, women of color are held to an even higher standard.

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Lopez, Twillie, and Wasserman emphasize the power of preparation.

Lets say youre making $60k now.

I would say you want to be looking for $80 to $100k in your next role.

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I was not shy about it at all.

Despite the professional nos, there will always be opportunities that await, Twillie says.

If one company or organization gave you an offer, there will be other offers to come.

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Its not a zero-sum game.

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